Website Marketing: What You Ought To Understand Prior To Starting (Part 4)
Saturday, October 31, 2009 5:21
Part 4 of 4. As such, your overall website marketing strategy looks like this. First, build a website of several pages, linking them together. Next, choose a domain name and a web host. Finally, place the website on the host and link it with the domain name. When all these steps are performed, a user can type your business’s memorable domain name into their address bar and learn all about your offerings.
Customers view your website in their browsers, accessing the interlinked network of pages, images and other multimedia content you’ve created to market your business. This information, stored at your hosting company, is delivered to the customer via the web servers the host runs on your behalf.
More often than not, the customer views your site in a commonly available browser such as Firefox, Internet Explorer, Safari and Opera, but other ?user agents? are also becoming more common. By interconnecting pages locally and worldwide using hyperlinks, many of which include domain names, customers can ?surf the web,? easily connecting to sites across the globe.
With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren’t sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.
Well, just as you probably found this Webpage or our Website in the first place, you can use a search engine or directory. The top three are: Google, Yahoo! and Bing (formerly MSN Live). Because these search engines are preferred by Web surfers, every webmaster wants to get included in their search engine results pages (SERPs). These search engines create an invaluable source of free traffic and this converts to profit if you sell goods or services online.
Additionally, consider using email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over the internet. Email predates the Internet [and was a crucial technology in its creation.
Marketers have adopted email into their website marketing strategies because the cost to send is zero. As such, it is easy to inexpensively connect with many current or potential clients. In addition, auto responder systems can be had for only a few dollars per month, and represent a great way of conveying commonly requested information to customers without the need for human intervention. Such regular, targeted contact is a great way of maintaining customer mindshare in situations where your business might otherwise be forgotten.
Maintaining mindshare is important for your business’s success. For example, our free weekly newsletter (be sure to sign up if you haven’t already!) is sent out to many current and potential clients. When anyone is seeking a web design or SEM company, our readers are more likely to recommend us to others, as ours is a name they trust. While 40% of our traffic comes from the three major search engines listed above, the remaining 60% comes from links, recommendations or readers forwarding our newsletter on to others. Be sure to check out Parts 1-3.
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